Intentionality gets erased when marginal people do something. Flappy Bird is obviously popular, but it couldn’t possibly be good on purpose. It has to be ironically, disbelievingly enjoyed. White men do things knowingly, with a wink. Anyone else was obviously the vessel for a hilarious accident.
Experts had to be enlisted to test whether or not it was a “good” game, in the way you’d have a scientist conduct experiments on a mysterious glowing rock from outer space. Everything by outsiders, in this case a man from Vietnam, must be hyper-scrutinized, without ever truly engaging with the original subject. Threaten, laugh at, analyze, apologize over like you’d shout over someone. It happened because the system is designed for spectacle and it doesn’t care what that spectacle is or how it affects the people involved. Nervous mob response swells and dies, waiting for the next person to transform into cultural object.